Less than 5% of plastic is recycled globally. About 8% of the world’s oil production is used to make plastic and boost its manufacturing. That figure is projected to increase to 20% by 2050. 8 million tons of plastic flow into the ocean every year and it is the most common element found there. Today there are plastic islands larger than some countries. It is estimated that more than 600 species ingest pieces of plastic that they mistake for food. Some of these species are part of our regular diet.
A fun way to get people to recycle is to create some litter bins where they can throw plastic bottles, as if the container were a basket hoop. Through this recreational activity we seek to generate an awareness of recycling. We want to teach people that recycling is not a sacrifice or something tedious. Recycling can be fun and a part of your day to day.
Through this campaign we seek to collect a large number of plastic bottles in order to generate resources to support projects that seek to save the oceans and emblematic ecosystems such as the Galapagos Islands (by cleaning beaches, studying marine flora and fauna, among others).